Last Sunday's NASCAR Cup Series playoff race on the Charlotte Roval averaged a 1.7 rating and 2.78 million viewers on NBC, marking the lowest rated race at the track since at least 1999 and the least-watched since at least 2001. Ratings fell a tick and viewership 8% from last year (1.8, 3.02M).
In a year of plunging sports ratings, NASCAR's numbers have been unremarkable. Ratings and viewership are mostly down, but no more severely than they would be in a normal year. While five straight races have declined to new lows, the numbers are in line with what one would expect during NFL season.
Ratings have actually been better in recent weeks despite NFL competition than earlier in the year. The four least-watched races this season (and the four least-watched Cup Series races since at least 2000) each took place between May and July, all of them airing midweek.
On Saturday, the Xfinity Series race at Charlotte averaged a 0.7 and 1.11 million on NBC up 32% in ratings and 30% in viewership from last year on NBC (0.53, 852K).
In other racing action, Sunday's Formula 1 race in Germany averaged a 0.30 and 490,000 on ESPN2. Compared to its predecessor, the German Grand Prix that was run for the final time last year, ratings fell 36% (from 0.47) and viewership 29% (from 688K).
In a year of plunging sports ratings, NASCAR's numbers have been unremarkable. Ratings and viewership are mostly down, but no more severely than they would be in a normal year. While five straight races have declined to new lows, the numbers are in line with what one would expect during NFL season.
Ratings have actually been better in recent weeks despite NFL competition than earlier in the year. The four least-watched races this season (and the four least-watched Cup Series races since at least 2000) each took place between May and July, all of them airing midweek.
On Saturday, the Xfinity Series race at Charlotte averaged a 0.7 and 1.11 million on NBC up 32% in ratings and 30% in viewership from last year on NBC (0.53, 852K).
In other racing action, Sunday's Formula 1 race in Germany averaged a 0.30 and 490,000 on ESPN2. Compared to its predecessor, the German Grand Prix that was run for the final time last year, ratings fell 36% (from 0.47) and viewership 29% (from 688K).