Latest Rockingham revival just may lure NASCAR back for good
https://www.espn.com/racing/nascar/story/_/id/44716494/latest-rockingham-revival-just-lure-nascar-back-good. Saturday's Xfinity race is already being touted as a sellout with more than 26,00 tickets purchased (although they'll find somewhere for you if you show up, trust me) and the promotional push has shifted to Friday afternoon's Trucks race.
Now, it is. And it is doing so because Lovenheim is doing what others before him did not. He has hired professionals who specialize in racetrack revivals and race publicity and either done what they tell him to do or simply got out of their way.
Illinois-based Track Enterprises is the outfit that upfit the once-seemingly doomed legendary likes of the Milwaukee Mile and the Nashville Fairgrounds. When I talked to Track Enterprises' Robert Sargent on Tuesday, he was rolling around The Rock with his checklist, everything from affixing signs to suite doors and the final fastening of $1 million worth of SAFER barriers to the walls, to the trimming of the infield grass and painting every flat surface to be found on the 244-acre grounds. Meanwhile, the state of North Carolina has been plastered with Rock billboards. Last month at Martinsville Speedway, Michael McDowell's Cup car carried a livery promoting the Rockingham race weekend.
"This is what we do," Sargent breathlessly explained, saying he'll sleep plenty after Easter Sunday, but not much before. "We do it because we love racing, but the best part is seeing what it means to the community. Every time I turn around, there's a new Rockingham resident standing there, asking what they can do to help. That's how much they care."