⚡️@Stellantis's @RamTrucks brand today is formally announcing that it will return to @NASCAR after a 13-year hiatus starting in 2026, the first new carmaker announcement for the American racing property in over two decades.

➡️ Stellantis plans to eventually return to Cup. pic.twitter.com/frrwpT4wpi

— Adam Stern (@A_S12) June 8, 2025

ncsupack1 said:

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Really good race imo.

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.@NASCAR and @FloSports say they will contribute an extra $50,000 to the purse of the late model stock car Virginia Triple Crown that culminates with the ValleyStar Credit Union 300 at Martinsville, signaling that they understand the need to make grassroot racing more lucrative. pic.twitter.com/aY4rRVUsjz

— Adam Stern (@A_S12) June 10, 2025

TheStorm said:

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Haven't seen a NASCAR race in 3 weeks now... honestly starting not to miss them.

I did notice that they only released the CW numbers last week and not the Prime numbers from the Cup race (otherwise, Wolfer would have posted that tweet)... then the somewhat vague tweet about leaking viewers to the NBA playoffs from Prime - that wasn't happening in the past on broadcast TV or cable.

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.@PrimeVideo got a 1.01 rating and 2.06 million viewers for Sunday's NASCAR Cup Series @CrackerBarrel 400 at Nashville.

➡️ Last year's race got 3.24 million on @NBC before a weather delay eventually forced the conclusion of the event to @USANetwork where it got 2.13 million. pic.twitter.com/cFAAxyJLM0

— Adam Stern (@A_S12) June 3, 2025

TheStorm said:

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Damn you wolfer!

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Working our way across as we speak pic.twitter.com/yDVbeG1Ugh

— Stoney Greene (@StoneySGreene) June 10, 2025

Denny Hamlin confirmed on @SiriusXMNASCAR that if he and fiancée Jordan Fish’s baby hasn’t arrived before his scheduled departure to Mexico City, he will not make the trip for this weekend’s Viva Mexico 250.

Read More via @joe_srigley⤵️https://t.co/IH0BPo3lns

— Racing America (@RacingAmerica) June 10, 2025

Godspeed Travis Carter. He used to greet me with "Hey, Cousin McGee" because I was from Rockingham, NC and he was from Ellerbe, NC and "that's close enough." What a NASCAR legend and what a damn nice guy. pic.twitter.com/qdPg3khvG2

— Ryan McGee (@ESPNMcGee) June 10, 2025

TheStorm said:

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Haven't seen a NASCAR race in 3 weeks now... honestly starting not to miss them.

I did notice that they only released the CW numbers last week and not the Prime numbers from the Cup race (otherwise, Wolfer would have posted that tweet)... then the somewhat vague tweet about leaking viewers to the NBA playoffs from Prime - that wasn't happening in the past on broadcast TV or cable.

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hokiewolf said:

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TheStorm said:

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Haven't seen a NASCAR race in 3 weeks now... honestly starting not to miss them.

I did notice that they only released the CW numbers last week and not the Prime numbers from the Cup race (otherwise, Wolfer would have posted that tweet)... then the somewhat vague tweet about leaking viewers to the NBA playoffs from Prime - that wasn't happening in the past on broadcast TV or cable.

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I've actually enjoyed the production of the Amazon races. That has been a pleasant surprise

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.@PrimeVideo got 1.77 million viewers for Sunday's @FireKeepers Casino 400 @MISpeedway.

➡️ No direct comp to last year as it was affected by weather, but the initial start on @USANetwork got 2.111 million viewers.

➡️ Sunday's post-race show got 964,000 viewers over 52 minutes. pic.twitter.com/kWDcYwsLmY

— Adam Stern (@A_S12) June 11, 2025

.@Arbys has finalized a deal to become a top-level sponsor for the @NASCARChicago street race, bringing a major QSR on board for what could be the final running of the event.

➡️ Arby's will also have a related sweepstakes at 47 restaurants in the region. https://t.co/eYziQmrJj9

— Adam Stern (@A_S12) June 11, 2025

NASCAR on Prime Video playing out similarly to season one of Thursday Night Football so far: down double-digits overall, but up double-digits in key young demos: https://t.co/VIXp46HfdN

— Sports Media Watch (@paulsen_smw) June 11, 2025

Wolfer79 said:

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NASCAR on Prime Video playing out similarly to season one of Thursday Night Football so far: down double-digits overall, but up double-digits in key young demos: https://t.co/VIXp46HfdN

— Sports Media Watch (@paulsen_smw) June 11, 2025

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ncsupack1 said:

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Wolfer79 said:

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NASCAR on Prime Video playing out similarly to season one of Thursday Night Football so far: down double-digits overall, but up double-digits in key young demos: https://t.co/VIXp46HfdN

— Sports Media Watch (@paulsen_smw) June 11, 2025

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I think that's what the body wanted. Get some young eyes on the sport. I'm still mixed on the idea, good and bad.

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NASCAR on Prime Video vs. three equivalent races last season:
+32% in A18-34
+11% in A18-49
+21% in A25-54
-40% in A55+
-21% overall

Most TV properties will take that exchange. 18-34s don't watch TV, any growth makes up for steep drop in older demos.https://t.co/VIXp46HfdN

— Sports Media Watch (@paulsen_smw) June 11, 2025

We are driving nearly 12 laps around the earth at the equator to get to #NASCARMexico! 🤯 pic.twitter.com/iRgDK8hIf3

— NASCAR (@NASCAR) June 11, 2025

Wolfer79 said:

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ncsupack1 said:

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Wolfer79 said:

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NASCAR on Prime Video playing out similarly to season one of Thursday Night Football so far: down double-digits overall, but up double-digits in key young demos: https://t.co/VIXp46HfdN

— Sports Media Watch (@paulsen_smw) June 11, 2025

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I think that's what the body wanted. Get some young eyes on the sport. I'm still mixed on the idea, good and bad.

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NASCAR on Prime Video vs. three equivalent races last season:
+32% in A18-34
+11% in A18-49
+21% in A25-54
-40% in A55+
-21% overall

Most TV properties will take that exchange. 18-34s don't watch TV, any growth makes up for steep drop in older demos.

NASCAR on Prime Video vs. three equivalent races last season:
+32% in A18-34
+11% in A18-49
+21% in A25-54
-40% in A55+
-21% overall

Most TV properties will take that exchange. 18-34s don't watch TV, any growth makes up for steep drop in older demos.https://t.co/VIXp46HfdN

— Sports Media Watch (@paulsen_smw) June 11, 2025

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