By donating Players Retreat gift cards for food-insecure students to use, he knew he could both help feed them and help ensure they wouldn't feel they couldn't join their friends for a night out.
"There's a little stigma to that," he said. "By giving them gift cards, when the guys say, 'let's go get something to eat,' they've got a gift card and can go to the Players Retreat."
Mike Giancola, assistant vice provost and a student ombudsperson, echoed Gusler's sentiment about the importance of meeting needs, with dignity.
"Without this support, some students are faced with the choice of not going out with their friends or working on a group project over a meal because they don't have the funds," Giancola said.
Each month, Gusler and his team give $500 worth of gift cards to be distributed to students. When they have special events, such as the Old Tuffy beer launch this year, they'll donate even more.